A playful on and offline campaign that lives at nyHeartLeBron.com ~ where there is a giant counter next to a #NY<3LeBron button you can click… three ways to make the counter go up? 1. Click the digital basketball button on the site 2. Tweet with the hashtag #NY<3LEBRON 3. (and my absolute favorite!) Find one of the few #NY<3LeBron BUTTONS in real life around NY and push it! These adorable half basketballs encased in wood are circulating the city waiting for you… oh, and of course, they have a facebook page too. (via #NY <3 LeBron = Buttons IRL + Twitter (NOTCOT))